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20121001
20121031
Search Results 0 to 15 of about 16 (some duplicates have been removed)
to use techniques that really were good ten years ago. for instance, you might go and draft a page where you use your keywords over and over and over again. ten, 15 years ago, that absolutely worked. today, two years from now, five years from now, these methods are antiquated. they do not work. the best thing to do is to focus on your contents. content king. >> george gill, ceo and founder of gims solutions management shared the importance of using analytics to focus limited resources on what actually works. >> if i am going to do search engine op tim zation to drive traffic to my site, what's going to be the one may trick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital
as the clothes. us? plus, should you allow employees to talk politics in the workplace? ail that and more coming up on "your business". >>> hi there, everyone. i'm j.j. ramberg. welcome to "your business," the show dedicated to giving you tips and advice to helping your small business grow. in today's tech save ae world, new e-commerce sites are popping up every single day. but how do you make yours stand out from the rest in today rod kurts introduces us to content is king to brand new heights. ♪ ♪ >> i was walking down the streets of paris, and stumbled upon this tiny boutique in paris. bought a pair of shoes, not surprising. >> when former model and goldman sachs analyst returned from her trip, all of her friends were dying to get their hands on a pair of their own. but when they called the boutique, they were told the only way to get them was it visit the store in person. >> it boggled me that in the 21st century we didn't have a platform to purchase from paris, these shoes. >> so she built this on-line shopping. olga new this one store wouldn't be enough to make it successful. to make h
kurts introduces us to the woman who is taking the phrase, content is king, to brand new heights. ♪ ♪ >> i was walking down the streets of paris, and stumbled upon this tiny boutique in paris. bought a pair of shoes, not surprising. >> when former model and goldman sachs analyst returned from her trip, all of her friends were dying to get their hands on a pair of their own. but when they called the boutique, they were told the only way to get them was it visit the store in person. >> it was a little mind-boggling that in the 21st century we didn't have a platform to purchase from paris, these shoes. >> so she built this on-line shopping. olga knew this one store wouldn't be enough to make it successful. to make her site stand out from other sites, they knew she needed to be not only a supplier but also a fashion expert. >> trendy, what to shop, how to pair the stuff in. women shouldn't be double-guessing every purchase. we should be there to help them. the brand becoming their friend is the most important. shoptiques is the brand it identify the most exclusive brands. if you
. >> in her letter she told us she is so trapped by daily chores and outdated technology that she has absolutely no time to build her business. >> what frustrates you most about your business? >> sometimes i feel like i am a hamster in a cage and running in place but not getting anywhere, just spinning the wheel, you know, just stuck. >> from where she sits it may seem like she is stuck, but that's not how we see it. what she needs right now is a makeover. >> you're doing marketing, interior decorating, gardening, repairs. accounting. >> you're a chef. >> yes, cooking. reservations all the time. fielding all the phone calls. >> as she went through this long list of jobs, the problem with the way she runs her business became incredibly clear. >> so your inn is the classic hub and spoke model, and many businesses that struggle in growing to the next level of struck like this. the owner, that's you, are in the middle. what i want to do is transition this into a traditional organizational chart. until we start pushing you up the work chart you're never going to be running the business. yo
as abandoned relics. actually they are used today in plenty, in new buildings. the city has the strict imfire codes in new york and the tanks service that requirement. . >> as outdated as they may seem, they are in fact anything but out of date. and for that matter, so is the company itself. >> we have a city of stone and masonry and glass and they really don't look like they belong. but it is a well-used product and probably new york's best secret. >> if you want to understand the secret of how the small family held business managed to outlast more than a dozen competitors for more than four generations, you need to start with their very simple philosophy. >> you don't try to throw out something that works, you just build upon it. >> first, he studied all the aspect of the core business by getting the five key licenses and certificates needed to operate the company. thanks to some heavy-handed pressure early on from his father. >> i achieved the first plumbing license of the family business, the fire suppression license. license for refrigeration operation with a real estate broker's license
grow. halloween is coming, which made us think about the question, are you doing anything, even inadvertently, to scare off your customers? we want to show you a few things you could be doing better. so i ask you, what does a carnival freak show performer have in common with a modern sales professional? maybe more than you think. who better than a seasoned carney to show us how to seal the deal? when the moon comes up and the fog rolls in and the crowd arrives, the freak show begins. [ laughter ] >> oh, yeah, good times. >> the entertainment that i do is something unlike what you would normally see in an everyday situation. i do a little bit of fire eating, fire breathing. i hammer a nail into the center of my face, drill myself in the face with a power drill. >> seth of boston, massachusetts, is an old school carnival performer with an old school carnival knack for separating people from their money. >> at the carnival, we had a little running joke that it cost $2 to get in and $7 more to get out because the $2 admission to get in covered our expenses to be on the lot, but the
Search Results 0 to 15 of about 16 (some duplicates have been removed)